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Blue Ocean Strategy
W. Chan Kim
How to Create Uncontested Market Space and Make the Competition Irrelevant
★ 4.1 (641 Ratings)
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About this content
Blue Ocean Strategy (2004) is a business classic that revolutionized the way companies think about market competition. It explains why some businesses can grow uncontested, while the rest tear each other to bits in a hypercompetitive environment.
Who might enjoy this content?
entrepreneurs eager to get ahead of their competition investors deciding which companies to back business students who want to better understand market forces
