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A New Way To Think
Roger L. Martin
Your Guide to Superior Management Effectiveness
★ 3.3 (54 Ratings)
◷ 3 Minutes
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About this content
A New Way To Think (2011) presents a paradigm shift, arguing that companies could achieve sustainable success and shareholder returns by prioritizing customer satisfaction over the traditional focus on maximizing shareholder value.
About the author
Roger L. Martin is a distinguished academic and business consultant. He is a professor emeritus and former dean at the University of Toronto's Rotman School of Management, recognized for his influential work on business strategy and design thinking.
Who might enjoy this content?
- Business leaders
- Shareholders
- Customer experience advocates
