Great by Choice
Jim Collins and Morten T. Hansen
Uncertainty, Chaos, and Luck – Why Some Thrive Despite Them All
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About this content
The world is an uncertain place, constantly changing and often chaotic. While many companies are unable to survive in this chaos, some companies are not only able to survive in these shifting conditions but even thrive in them. Great by Choice analyses why these companies succeed while most others fail. Great By Choice is the result of exhaustive, in-depth research into the business environment. It argues that success is not the result of a company being more innovative, bold or open to taking risks, nor is it a result of mere luck or chance. Success in fact comes from a mixture of discipline, evidence-based innovation and a fear of failure that borders on paranoia. It is this recipe, rather than luck, which enables certain companies to become great.
Who might enjoy this content?
Anyone looking for the secrets of long-term success in business Anyone wanting to know the role that luck or chance plays in achieving success Anyone wanting to know how great companies thrive even in turbulent environments
