Practice with this content

Amazon

Natalie Berg & Miya Knights

How the World’s Most Relentless Retailer will Continue to Revolutionize Commerce

★ 4.4 (176 Ratings) ◷ 24 Minutes ☰ 8 Sections ◉ Text + audio

Start studying

Would you recommend this content?

👍 0 Log in to vote

In the collection of

Economics Marketing & Sales

About this content

Amazon (2019) investigates the rise of the most disruptive online retailer of the twenty-first century, from humble online bookstore to global business empire. Drawing on industry data and insider knowledge, retail experts Natalie Berg and Miya Knights explain why Amazon dominates today’s e-commerce market, how it will continue to revolutionize retail, and what other businesses can do to keep up.

About the author

Natalie Berg is a British retail expert and consultant specializing in merchandising, pricing, and shopper-centricity. She is the former Global Research Director at Planet Retail and runs the consultancy NBK Retail. Her co-author Miya Knights is Head of Industry Insight at digital-marketing company Eagle Eye. © Natalie Berg & Miya Knights, 2019. This Summary of Amazon is published by arrangement with Kogan Page.