Anatomy of a Breakthrough

Anatomy of a Breakthrough (2024) uncovers the secrets to overcoming obstacles and creative blocks by looking at human nature and the habits of successful performers, thinkers, and creatives. It offers practical strategies that will break through barriers and transform your own habits by mastering the balance between experimentation and action.

Adam Alter is a professor of marketing at New York University's Stern School of Business and a leading expert in the fields of behavioral science and psychology. Alter's research and insights have been featured in several major media outlets, making him a sought-after speaker and influential voice in understanding human decision-making and behavior. His other books include Irresistible and Drunk Tank Pink.