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Blue Ocean Shift
W. Chan Kim and Renée Mauborgne
Beyond Competing – Proven Steps to Inspire Confidence and Seize New Growth
★ 4.4 (220 Ratings)
◷ 23 Minutes
☰ 10 Sections
◉ Text + audio
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About this content
Blue Ocean Shift (2017) is a step-by-step guide to moving past competition in an overcrowded industry. These abstracts, based on decades of the authors’ practical experience, explain why you should endeavor to make competition obsolete and how you can open up whole new worlds of opportunity.
About the author
W. Chan Kim and Renée Mauborgne are professors of strategy at INSEAD and co-directors of the INSEAD Blue Ocean Strategy Institute. They co-wrote the 2004 international bestseller Blue Ocean Strategy. In addition to receiving numerous awards, they were also listed by Thinkers50 among the top three management gurus in the world.
Who might enjoy this content?
- Entrepreneurs, managers, CEOs and business leaders
- Small business owners
- Business scholars and theorists of competition and market strategy
