Practice with this content
Would you recommend this content?
Communicate in a Crisis
Kate Hartley
Understand, Engage and Influence Consumer Behaviour to Maximize Brand Trust
★ 4.1 (93 Ratings)
◷ 22 Minutes
☰ 8 Sections
◉ Text + audio
👍 0
Log in to vote
In the collection of
About this content
Communicate in a Crisis (2019) explores how brands can communicate sensitively and effectively in a crisis. Author Kate Hartley explains why consumers connect so intimately with brands, and why social media is a threat to businesses. She also offers valuable advice for how to execute a crisis communication plan.
About the author
Kate Hartley has over 25 years’ experience working in PR, reputation management, and crisis communications. She is the cofounder of Polpeo, an organization that trains brands on how to manage crises that play out online.
© Kate Hartley, 2019. This Summary of Communicate in a Crisis is published by arrangement with Kogan Page.
Who might enjoy this content?
- PR and marketing professionals
- Businesses recovering from a crisis
- Leaders seeking to develop crisis management skills
