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Cradle to Cradle
William McDonough and Michael Braungart
Remaking the Way We Make Things
★ 4.3 (115 Ratings)
◷ 15 Minutes
☰ 7 Sections
◉ Text + audio
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About this content
Cradle to Cradle (2009) exposes the fundamental flaws of manufacturing and the damage it inflicts upon our environment, even as we attempt to be eco-friendly. These abstracts also introduce you to ways in which you can make a positive impact on the planet, and guide you through the process of rethinking your business in order to become eco-efficient.
About the author
Michael Braungart is a German chemist who holds a chair in industrial ecology and Cradle to Cradle management at Erasmus University in Rotterdam. He is a visiting professor at TU Delft, The Netherlands. He was one of the founders of Germany’s Green Party.
William McDonough is an American architect and founding partner of William McDonough + Partners. In 1996, he received the Presidential Award for Sustainable Development. In 1999, Time recognized him as a “Hero for the Planet.”
Who might enjoy this content?
- Businesses looking to become more environmentally friendly
- People interested in the impact of industry today
- Anyone curious about alternative approaches to doing business
