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Crossing the Chasm
Geoffrey A. Moore
Marketing and Selling Disruptive Products to Mainstream Customers
★ 4.5 (307 Ratings)
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☰ 9 Sections
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Crossing the Chasm (1991) examines the market dynamics faced by innovative new products, particularly the daunting chasm that lies between early to mainstream markets. The book provides tangible advice on how to make this difficult transition and offers real-world examples of companies that have struggled in the chasm.
Who might enjoy this content?
Anyone working within the high tech industry Anyone trying to enter a market with an innovative product Anyone interested in how high tech products are adopted
