Emotional Design

Emotional Design (2003) delves into how emotions influence our interactions with everyday objects. It explores the three levels of design – visceral, behavioral, and reflective – and how they affect our perceptions, use, and memories of products. This book reveals the importance of these elements in creating designs that not only function well but also create emotional connections with users.

Donald A. Norman is a renowned author and cognitive scientist, particularly noted for his work in user-centered design. His significant contributions to the field include the book The Design of Everyday Things. Norman’s expertise lies in bridging the gap between people and the complexity of technology, making everyday interactions more intuitive and effective.