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Epic Content Marketing
Joe Pulizzi
How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less
★ 4.2 (164 Ratings)
◷ 15 Minutes
☰ 6 Sections
◉ Text + audio
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About this content
Epic Content Marketing (2014) offers you a step-by-step guide to mastering one of today’s most innovative approaches to product marketing. Knowing your audience and assembling a top-notch content team are just some of the key elements to achieving a successful content marketing strategy and getting ahead in a highly competitive market.
About the author
Joe Pulizzi is a content marketing strategist and speaker as well as founder of the Content Marketing Institute, which runs the largest physical content marketing event in North America. He’s also a co-author of the books Get Content, Get Customers and Managing Content Marketing.
Who might enjoy this content?
- Entrepreneurs looking to efficiently market their ideas
- Companies wanting to become the trusted expert in their field
- Marketing executives seeking a new way of approaching their craft
