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Escaping the Build Trap
Melissa Perri
How Effective Product Management Creates Real Value
★ 0.0 (9 Ratings)
◷ 16 Minutes
☰ 5 Sections
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About this content
Escaping the Build Trap (2018) highlights how companies often become fixated on delivering features instead of addressing real customer problems, resulting in wasted resources and missed opportunities. It advocates for a shift toward a product-led approach, where the focus is on creating value and driving meaningful business outcomes. Through the strategies and frameworks presented, organizations can better align product development with customer needs and long-term company goals, fostering sustainable growth and innovation.
About the author
Melissa Perri is a product management expert and CEO of Produx Labs, a consultancy specializing in product strategy. She is also a lecturer at Harvard Business School, and has worked extensively with organizations to help them transition from feature-focused development to a product-led approach.
Who might enjoy this content?
- Product managers wanting to build smarter, not just faster
- Leaders looking to boost team effectiveness
- Anyone frustrated by wasted effort on non-essential features
