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Hit Makers
Derek Thompson
The Science of Popularity in an Age of Distraction
★ 3.7 (33 Ratings)
◷ 18 Minutes
☰ 8 Sections
◉ Text + audio
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About this content
Hit Makers (2017) looks into the cultural phenomena of popularity and fashion, as well as the science behind them. These abstracts offer an up-close examination of why some products, songs and works of art take off, while others fade into the past.
About the author
Derek Thompson is a senior editor at the Atlantic, where he focuses on media- and economics-related topics. He is a regular voice on radio, appears often on television and was named in Forbes’ “30 Under 30" list. Hit Makers is his first book.
Who might enjoy this content?
- Marketers, advertisers and business people everywhere
- Pop culture nerds
- Artists, producers and agents
