Practice with this content
Would you recommend this content?
How to Measure Anything
Douglas W. Hubbard
Finding the Value of "Intangibles" in Business
★ 4.1 (53 Ratings)
◷ 16 Minutes
☰ 6 Sections
◉ Text + audio
👍 0
Log in to vote
In the collection of
About this content
How to Measure Anything (2007) challenges the notion that certain things can’t be measured, arguing instead that with the right tools and perspectives, everything is quantifiable. It provides insightful methodologies and real-world examples to guide readers on how to turn seemingly immeasurable concepts into tangible data, ultimately helping to make more informed decisions.
About the author
Douglas W. Hubbard is an acclaimed innovator, recognized globally for developing the Applied Information Economics (AIE) method and founding Hubbard Decision Research. His AIE method has been instrumental in analyzing risks and returns of critical projects across industries, from Fortune 500 IT investments to federal and state government operations. He’s also the author of The Failure of Risk Management and Pulse.
Who might enjoy this content?
- Business executives and entrepreneurs looking to better quantify their company’s intangibles
- Students studying business or economics
- Anyone searching for insights on how to enhance their risk assessment techniques
