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Ideaflow
Jeremy Utley & Perry Klebahn
The Only Business Metric That Matters
★ 4.1 (73 Ratings)
◷ 16 Minutes
☰ 5 Sections
◉ Text + audio
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About this content
Ideaflow (2022) introduces the concept of ideaflow – the rate at which original ideas can be generated – as a key business metric. It also shares practical strategies for optimizing ideaflow at the personal and professional level.
About the author
Jeremy Utley is a former investment analyst and management consultant, who now advises CEOs and founders on creativity, ideation, and innovation. He is an adjunct professor at Stanford University.
Perry Klebahn is an entrepreneur and professor, and co-founding member of Stanford's d.school, which teaches courses on design and innovation. For entrepreneurial ventures, he is most well known for being the founder of Atlas Snow-Shoe Company.
Who might enjoy this content?
- Frustrated creatives who can’t seem to get their ideas flowing
- Busy professionals who just don’t have time to be creative
- Founders and CEOs seeking tools to drive corporate innovation
