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Infectious Generosity
Chris Anderson
The Ultimate Idea Worth Spreading
★ 3.9 (28 Ratings)
◷ 16 Minutes
☰ 4 Sections
◉ Text + audio
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About this content
Infectious Generosity (2024) spotlights how acts of giving can spark a ripple effect in cultivating positive societal change. It makes the case that strategic corporate philanthropy focused on accountability can uplift talent, earn customer loyalty, and drive policies advancing health and equity for all.
About the author
Chris Anderson became the curator of the TED Conference in 2001 and has developed it into a global platform for identifying and disseminating ideas worth spreading. His TED mantra – "Ideas worth spreading" – continues to blossom internationally, with over one billion TED Talks viewed per year.
Who might enjoy this content?
- Business owners and executives looking to enhance employee culture and retention
- Corporate social responsibility leaders seeking strategies to align profit with purpose
- Thought leaders and consultants focused on scalable models for doing good
