Let My People Go Surfing
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Let My People Go Surfing

Yvon Chouinard

The Education of a Reluctant Businessman

★ 4.5 (66 Ratings) ◷ 18 Minutes ☰ 7 Sections ◉ Text + audio
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About this content

Let My People Go Surfing (2005) is an inspiring look at the popular outdoor gear company Patagonia, an organization that has shown the world that there is more than one way to operate a successful business. In these abstracts, you’ll not only get to know the company’s history and its unique philosophy, you’ll also find out about why Patagonia has some of the happiest employees around and why people feel so good about buying its products.

About the author

Yvon Chouinard is the founder and owner of Patagonia, based in Ventura, California. He began his career by designing rock climbing tools before moving on to a variety of environmentally friendly and sustainable products for outdoor adventurers. He has also founded several initiatives and charities that support environmental causes.

Who might enjoy this content?

  • Fans of Patagonia and its products
  • Readers interested in eco-friendly brands
  • Climbers, surfers and outdoor enthusiasts

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