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Made to Stick
Chip Heath and Dan Heath
Why Some Ideas Survive and Others Die
★ 4.6 (369 Ratings)
◷ 15 Minutes
☰ 9 Sections
◉ Text + audio
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About this content
Made to Stick explains why some ideas become popular, while others wither and die.
The book lays out the most important characteristics of “stickiness”; that is, what makes ideas “stick” in the mind, and how to make them work for you.
About the author
Chip Heath is a professor of organizational behavior at Stanford University. He holds a BSc in industrial engineering and a PhD in psychology.
His brother Dan Heath is an academic, consultant and founder of the publishing company Thinkwell, which takes a new, didactic approach to writing textbooks.
Who might enjoy this content?
- Anyone with an idea to share
- Anyone interested in why some ideas catch on and others don’t
- Every film director, advertising executive, NGO worker and so on.
