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Magic Words
Jonah Berger
What to Say to Get Your Way
★ 4.6 (1517 Ratings)
◷ 16 Minutes
☰ 6 Sections
◉ Text + audio
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About this content
Magic Words (2023) teaches you how to use the power of language to achieve your goals. Want to win an argument, nail a job interview, or get your child to clean up after themselves? This guide reveals the magical yet scientifically proven words that may make all the difference.
About the author
Jonah Berger is a Wharton School professor and a world-renowned expert on natural language processing and consumer behavior. He’s the author of several other bestsellers, including Contagious: Why Things Catch On (2013) and The Catalyst: How to Change Anyone’s Mind (2020). He also consults for companies like Apple, Google, Nike, and Amazon.
Who might enjoy this content?
- People interested in psychology and language
- Anyone wondering which words to use to market themselves or their product
- Anyone who wants to become better at (public) speaking
