Non-Obvious Thinking

Non-Obvious Thinking (2024) introduces a practical four-step method designed to help you break free from conventional thinking and uncover hidden opportunities. The SIFT framework – Space, Insight, Focus, and Twist – teaches you how to become more observant, creative, and flexible in your approach to problem-solving. Through engaging stories and actionable lessons, it shows how shifting your perspective can unlock the potential of your best ideas.

Rohit Bhargava is a best-selling author and keynote speaker known for his work on trends, innovation, and marketing. He’s written ten books, including Non-Obvious Megatrends, and has delivered talks in over 30 countries. Bhargava also teaches at Georgetown University and is the founder of the Non-Obvious Company and Ideapress Publishing. Ben duPont is a venture capitalist and entrepreneur, best known for cofounding yet2.com and Chartline. He spent over a decade in various management roles at DuPont before launching his own ventures. DuPont also serves as a director for several organizations, including Longwood Gardens and UrbanBound.