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Obviously Awesome
April Dunford
How to Nail Product Positioning so Customers Get It, Buy It, Love It
★ 3.9 (204 Ratings)
◷ 12 Minutes
☰ 4 Sections
◉ Text + audio
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About this content
Obviously Awesome (2019) is a guide on how to master the art of product positioning. It compiles insights and strategies from two decades of experience in B2B tech marketing, providing actionable advice for selling a product's unique attributes to the right audience.
About the author
April Dunford has over two decades of experience in marketing. She’s known for her expertise in positioning B2B technology and effectively taking these products to market. Dunford is also a sought-after consultant, speaker, and advisor within the tech industry.
Who might enjoy this content?
- Startup founders in technology sectors
- Marketing professionals specializing in B2B products
- Entrepreneurs looking to improve market fit
