Practice with this content
Would you recommend this content?
Persuasive Copywriting
Andy Maslen
Cut Through the Noise and Communicate With Impact
★ 4.3 (224 Ratings)
◷ 16 Minutes
☰ 6 Sections
◉ Text + audio
👍 0
Log in to vote
In the collection of
About this content
Persuasive Copywriting (2019) is a valuable guide to the world of copywriting, with tips on how to get the attention and keep the interest of customers, as well as generate those all-important sales for your client. Author Andy Maslen takes time-tested techniques that have proven reliable for generations and shows how these are being successfully applied in an online world that’s increasingly focused on content marketing.
About the author
Andy Maslen has been a sought-after teacher of copywriting techniques for many years and is the CEO of the Andy Maslen Copywriting Academy. He’s also the managing director of the corporate communications agency Sunfish. His clients have included The Economist, the New York Times, BBC Worldwide and the London Stock Exchange.
© Andy Maslen, 2019. This Summary of Persuasive Copywriting is published by arrangement with Kogan Page.
Who might enjoy this content?
- New and experienced copywriters
- Marketing and sales professionals
- Writers eager to engage readers
