Pitch Like Hollywood

Pitch Like Hollywood (2022) uncovers the secret ingredients behind the successful techniques used to pitch films and TV shows in Hollywood. Luckily, it doesn’t matter what industry you work in – the principles behind the Hollywood pitch can be universally applied. By harnessing the power of storytelling and the psychology of persuasion, you can pitch literally anything to anyone.

Peter Desberg is professor emeritus at California State University, as well as being a practicing psychologist. He’s written 23 books over his career, and has provided pitching consultation for corporations like Apple, Toyota, and Boeing. Jeffrey Davis is a professor of screenwriting at Loyola Marymount University. He’s also a writer and producer, having made advertisements for big names such as Dell, Toyota, and Honda.