Playing to Win

Playing to Win (2013) introduces a strategic framework that illustrates how companies can achieve success by making deliberate and well-considered choices. It delves into the "Five Choices Framework," detailing essential decisions that leaders must make to develop winning strategies. Using real-world examples, it emphasizes that a disciplined approach to strategy can create sustainable competitive advantage and turn companies into industry leaders.

A.G. Lafley is the former CEO of Procter & Gamble, one of the world's largest consumer goods companies, where he led the organization to double its sales and quadruple its profits. Roger L. Martin, former dean of the Rotman School of Management, is a leading thinker on business strategy and a trusted advisor to CEOs worldwide. He has authored several influential books, including The Design of Business: Why Design Thinking is the Next Competitive Advantage; and Fixing the Game: Bubbles, Crashes, and What Capitalism Can Learn from the NFL.