Pour Your Heart Into It
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Pour Your Heart Into It

Howard Schultz and Dori Jones Yang

How Starbucks Built a Company One Cup at a Time

★ 4.4 (46 Ratings) ◷ 16 Minutes ☰ 8 Sections ◉ Text + audio
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About this content

Pour Your Heart Into It takes you on the enthralling journey of how Starbucks came to be a success story. It sheds light on its beginnings, reveals how the quick growth rate was possible and sets out to explain how businesses can learn from its strategies and principles.

About the author

Howard Schultz is an American businessman and Starbucks Chairman and CEO. From a modest background and the first person in his family to go to college, he grew the small coffeehouse into a billion dollar company. In 2007 he won the FIRST award for Responsible Capitalism. Dori Jones Yang is an American author. She studied in Princeton and John Hopkins University.

Who might enjoy this content?

  • Anybody interested in coffee company chains
  • Anybody interested in rapidly-growing companies
  • Anybody interested in brand development

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