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Sales Pitch
April Dunford
How to Craft a Story to Stand Out and Win
★ 3.8 (51 Ratings)
◷ 17 Minutes
☰ 5 Sections
◉ Text + audio
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About this content
Sales Pitch (2024) emphasizes the importance of distinctive marketing in a competitive marketplace. It offers guidance for entrepreneurs, salespeople, and business leaders on crafting compelling sales narratives – and provides a step-by-step method to help build a sales pitch structure that supports confident customer decisions and solid market positioning.
About the author
April Dunford has helped numerous technology companies enhance their growth by developing clear and persuasive positioning strategies. With experience spanning over two decades, she’s held VP of Marketing roles at various high-growth startups, successfully launching 16 products. Besides her role as an executive consultant and speaker, Dunford is also the author of the best-selling book Obviously Awesome.
Who might enjoy this content?
- Entrepreneurs and salespeople who want to identify and understand their target audience
- Marketers and business leaders looking to create compelling sales pitches through storytelling
- Anyone seeking to overcome objections and close deals
