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Say What They Can't Unhear
Tamsen Webster
The 9 Principles of Lasting Change
★ 0.0 (9 Ratings)
◷ 16 Minutes
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About this content
Say What They Can’t Unhear (2024) provides a fresh approach to driving lasting change by leveraging ethical persuasion and behavioral insights. It explores nine “persuasion principles” that help transform passive agreement into passionate buy-in, inspiring long-term shifts in thinking and behavior.
About the author
Tamsen Webster is a strategist and expert in change communication with over two decades of experience helping leaders create impactful messages that drive lasting transformation. She’s worked with organizations such as Harvard Medical School and TEDxCambridge. She’s also the author of the best-selling book Find Your Red Thread, which offers practical strategies for making big ideas irresistible.
Who might enjoy this content?
- Business leaders seeking to inspire lasting organizational change
- Managers aiming to guide teams through transitions
- Entrepreneurs needing strategies to influence customer behavior
