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Start at the End
Matt Wallaert
How to Build Products That Create Change
★ 4.3 (172 Ratings)
◷ 26 Minutes
☰ 10 Sections
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About this content
Start at the End (2019) provides a highly practical, step-by-step approach to designing products and services that make an impact on the world. Drawing on behavioral science, the process begins with a simple question: How do we want our potential consumers to act? It then works backward to figure out how to make that vision a reality.
About the author
Matt Wallaert is a behavioral scientist and entrepreneur. As the chief behavioral scientist at Microsoft and the Clover Health insurance company, he has developed his unique approach to designing products and services through hands-on, real-life experience in multiple fields of business. Start at the End (2019) is his first book.
Who might enjoy this content?
- Start-up employees looking for a way to shake up their industry’s playing field
- Leaders of established companies looking for their next big idea
- Entrepreneurs interested in applying behavioral science to their pursuit of business
