Start With Why

Start With Why (2009) tackles a fundamental question: What makes some organizations and people more innovative, influential, and profitable than others? Based on best-selling author Simon Sinek’s hugely influential lecture of the same name, the third most-watched TED talk of all time, these abstracts unpack the answer to that conundrum. As Sinek’s examples show, it’s all about asking why rather than what.

Simon Sinek is a self-professed optimist determined to create a better and brighter future for humanity. An influential speaker and coach, Sinek has helped organizations around the world, such as Microsoft, American Express, the United Nations, and the Pentagon, inspire their employees. He is also the author of Leaders Eat Last and Together is Better.