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The Attention Merchants
Tim Wu
The Epic Scramble to Get Inside Our Heads
★ 4.5 (20 Ratings)
◷ 16 Minutes
☰ 7 Sections
◉ Text + audio
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About this content
The Attention Merchants (2016) details the history of the fascinating field of advertising. These abstracts will teach you all about the “attention industry,” offering a historical account of how advertising has arrived at its modern incarnation.
About the author
Tim Wu is a policy advocate, law professor at Columbia Law School and frequent contributor to NewYorker.com. He’s the author of The Master Switch and head of the Poliak Center at the Columbia University School of Journalism in New York.
Who might enjoy this content?
- Entrepreneurs and aspiring businesspeople
- Veteran marketers, or those new to the industry
- Tech industry employees, including programmers and developers
