The Curious Advantage

The Curious Advantage (2020) explores the role of curiosity in the digital age, examining its impact from historical, neuroscientific, and business-focused perspectives. It offers practical tools and insights for individuals and organizations to harness curiosity as a strategic advantage, promoting innovation and adaptability in an ever-changing digital landscape.

Paul Ashcroft is a cofounder of Ludic Group, specializing in digital transformation and innovation strategies. He’s a coauthor of Alive and contributes to discussions on digital innovation through speaking engagements and various media. Simon Brown is the chief learning officer at Novartis and a pioneer in corporate learning. He cofounded the e-learning company Brightwave and frequently shares his expertise through conferences and online platforms. Garrick Jones, cofounder of Ludic Group, is an expert in digital transformation and a fellow at the London School of Economics. He coauthored Alive and engages in academic and creative projects focused on digital learning and organizational change.