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The Lean Startup
Eric Ries
How Constant Innovation Creates Radically Successful Businesses
★ 4.6 (1387 Ratings)
◷ 19 Minutes
☰ 11 Sections
◉ Text + audio
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About this content
The Lean Startup (2011) helps start-ups and tech companies develop sustainable business models. It advocates continuous rapid prototyping and focusing on customer-feedback data.
The method is based on the concepts of lean manufacturing and agile development, and its efficacy is backed up by case studies from the last few decades.
About the author
Eric Ries is a successful entrepreneur. He co-founded IMVU, a social network that uses 3D avatars. Today he is a sought-after consultant and public speaker.
Who might enjoy this content?
- Anyone interested in entrepreneurship and/or in starting their own company
- Anyone interested in quick product development and testing
- Founders, managers and employees in tech companies