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The Power of a Positive No
William Ury
How to Say No and Still Get to Yes
★ 4.4 (221 Ratings)
◷ 18 Minutes
☰ 7 Sections
◉ Text + audio
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About this content
In The Power of a Positive No (2007), William Ury dives deep into the power of no. Since no is easily one of the strongest words in any language, people tend to misuse it or are afraid of using it for fear of upsetting someone. The Power of a Positive No tells you exactly how to stand up for yourself and deliver a firm refusal while resisting aggression and maintaining key relationships.
About the author
William Ury is a cofounder of the Harvard Program on Negotiation, he’s an academic and best-selling author of Getting to Yes and multiple other books. Having worked as a mediator in the Middle East and the Soviet Union, Ury also teamed up with President Jimmy Carter to start the International Negotiation Network.
Who might enjoy this content?
- Chronic people-pleasers and polite folks who struggle to assert themselves
- Young professionals learning how to navigate workplace disputes
- Anyone feeling powerless when it comes to establishing firm boundaries
