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The Rules of Contagion
Adam Kucharski
Why Things Spread – and Why They Stop
★ 4.2 (91 Ratings)
◷ 20 Minutes
☰ 7 Sections
◉ Text + audio
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About this content
The Rules of Contagion (2020) takes a scientific and mathematical look at how viruses spread, and how ideas, behavior and popular online content all follow similar patterns. By following the rules of contagion, we can gain insight into the spread of ideas, what causes financial disasters, and how harmful acts like gun violence can also infect a community.
About the author
Adam Kucharski is a trained mathematician and associate professor at the London School of Hygiene & Tropical Medicine. He is also a TED fellow and winner of the 2012 Wellcome Trust Science Writing Prize. He is the author of The Perfect Bet (2012), as well as a contributor to Scientific American, Financial Times, and the Observer.
Who might enjoy this content?
- People who want to better understand the coronavirus
- Mathematically minded individuals
- Anyone interested in how ideas spread
