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The Science of Selling
David Hoffeld
Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal
★ 4.6 (514 Ratings)
◷ 19 Minutes
☰ 7 Sections
◉ Text + audio
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About this content
The Science of Selling (2016) is a detailed handbook on the science of making a sale. Combining insights from neuroscience and social psychology, this guide presents an evidence-based approach to making a convincing pitch.
About the author
David Hoffeld is the CEO and chief sales expert at the Hoffeld Group, a leading sales and consultancy firm. His insightful approach to sales has landed him lecture spots at Harvard Business School and features in the Wall Street Journal, Fast Company, and U.S. News & World Report.
Who might enjoy this content?
- Salespeople looking for an extra edge
- Marketers interested in evidence-based approaches
- Folks who want to learn the neuroscience behind sales
