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The Storytelling Edge
Shane Snow and Joe Lazauskas
How to Transform Your Business, Stop Screaming into the Void, and Make People Love You
★ 4.3 (402 Ratings)
◷ 18 Minutes
☰ 6 Sections
◉ Text + audio
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About this content
The Storytelling Edge (2018) is a study of communication by two content strategists who’ve taken an old Native American proverb to heart – “those who tell the stories run the world.” As Shane Snow and Joe Lazauskas assert, it doesn’t much matter if you’re an individual, a business, or a government: if you want to thrive in today’s world, you need to be able to tell your story as convincingly and fluently as possible.
About the author
Joe Lazauskas is the director of content strategy and editor-in-chief of Contently, a global tech company that helps Fortune 500 companies create compelling stories. Contently was founded by Lazauskas’ co-author, Shane Snow. Both are trained wordsmiths with backgrounds in journalism.
© Shane Snow and Joe Lazauskas: The Storytelling Edge copyright 2018, John Wiley & Sons Inc. Used by permission of John Wiley & Sons Inc. and shall not be made available to any unauthorized third parties.
Who might enjoy this content?
- Marketing and advertising pros
- Brand managers and copywriters
- Entrepreneurs looking for new ideas
