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The Tipping Point
Malcolm Gladwell
How Little Things Can Make a Big Difference
★ 4.2 (595 Ratings)
◷ 13 Minutes
☰ 9 Sections
◉ Text + audio
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About this content
The Tipping Point discusses why certain ideas, products and behaviors spread like epidemics and what we can do to consciously trigger and have control over such epidemics.
About the author
Malcolm Gladwell is a journalist and the author of five best-selling books, including abstract: The Power of Thinking Without Thinking and Outliers: The Story of Success.
Who might enjoy this content?
- Anyone who is interested in the way ideas spread
- Anyone who wants to learn how social epidemics break out
- Anyone who works in marketing, advertising or a related field
