The Voltage Effect
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The Voltage Effect

John A. List

How to Make Good Ideas Great and Great Ideas Scale

★ 3.8 (138 Ratings) ◷ 15 Minutes ☰ 5 Sections ◉ Text + audio
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About this content

The Voltage Effect (2023) will show you help how to thrive in the rapidly changing business landscape through the hidden power behind scaling. Unlock the four secrets that are your key to scalability success.

About the author

John A. List is a professor of economics at the University of Chicago and is renowned for his extensive research and contributions to the field. With over 200 peer-reviewed journal articles and published textbooks to his name, he’s solidified his expertise in behavioral economics and experimental economics. He’s also coauthor of the international best seller The Why Axis.

Who might enjoy this content?

  • Ambitious entrepreneurs seeking exponential growth
  • Seasoned business leaders navigating scaling challenges
  • Curious minds exploring organizational dynamics

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