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Thinking in New Boxes
Luc de Brabandere and Alan Iny
A New Paradigm for Business Creativity
★ 3.9 (51 Ratings)
◷ 18 Minutes
☰ 8 Sections
◉ Text + audio
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About this content
Thinking in New Boxes (2013) takes a deep look into the mind in order to create a clear understanding of the creative process. It gives the reader tools to uncover, manipulate and even create the “boxes” we use to organize information, shape our perception of the world and ultimately enable innovation.
About the author
Luc de Brabandere is a research fellow and senior advisor at The Boston Consulting Group in Paris. He has written and co-authored 12 books, including The Forgotten Half of Change.
Senior specialist for creativity and scenario planning at The Boston Consulting Group in New York, Alan Iny has an MBA from Columbia Business School.
Who might enjoy this content?
- Entrepreneurs, managers, engineers and politicians
- Anyone who wants to enhance their creativity
