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This is Service Design Thinking
Marc Stickdorn and Jakob Schneider
Basics, Tools, Cases
★ 4.2 (152 Ratings)
◷ 14 Minutes
☰ 5 Sections
◉ Text + audio
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About this content
This is Service Design Thinking (2011) presents the core principles of service design. By providing tools and real-life examples, it’s a great introduction to this evolving and interdisciplinary approach to designing services. These abstracts present the most salient information on the subject.
About the author
Marc Stickdorn, a service-design consultant, is the cofounder of Destinable, a consultancy firm that specializes in designing tourism services. He is also a professor and lecturer at MCI Management Center Innsbruck, in Austria.
Jakob Schneider is a German visual designer and the creative head of the design agency KD1. Together with Marc Stickdorn, Schneider has cofounded two start-ups, ExperienceFellow and Smaply. He also works as a consultant for brands such as Volkswagen, Deutsche Telekom and Siemens.
Who might enjoy this content?
- Entrepreneurs and innovators
- Students and professionals of design
- Marketers and consultants
