This Is Strategy
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This Is Strategy

Seth Godin

Make Better Plans

★ 4.0 (86 Ratings) ◷ 19 Minutes ☰ 7 Sections ◉ Text + audio
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About this content

This is Strategy (2024) explores strategy as a mindset rather than a rigid plan, encouraging you to embrace adaptability and intentionality in your decision-making. It offers insights on influencing systems and prioritizing long-term goals to create meaningful, sustainable change.

About the author

Seth Godin is an author, entrepreneur, and marketing innovator known for his contributions to modern business thinking. He’s written 21 best-selling books, including Purple Cow, Linchpin, and This is Marketing, which have been translated into 38 languages. A member of both the Direct Marketing and Marketing Hall of Fame, he’s also the founder of Yoyodyne and Squidoo, and writes one of the most widely read daily blogs.

Who might enjoy this content?

  • Innovators seeking to influence systems and drive change
  • Problem-solvers creating impactful and sustainable strategies
  • Decision-makers balancing short-term actions with future outcomes

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