Tiny Habits

Tiny Habits (2019) is a meditation on the virtues of not biting off more than you can chew. If you want to make positive changes stick, behavioral analyst BJ Fogg argues, you have to think small. Want to get in shape? Start with two pushups a day. Want to become more mindful? Take a yoga breath every time you close your car door. These “tiny habits” set the bar low, which means it’s easier to incorporate them into your existing routine. Over time, however, they rewire your brain and make virtuous habits as automatic as brewing a cup of coffee in the morning.

BJ Fogg is an expert on persuasive technologies and the way interactive computing products and software influence our behavior. The founder of the Behavior Design Lab at Stanford University, Fogg uses his scientific expertise to help industry innovators get a handle on how human behavior really works. Tiny Habits is his fifth book.