Tribes

In this book, author Seth Godin reveals the most powerful unit of social organization: the “tribe,” or a group of people connected to a cause, a leader and each other, who together drive change in society. It shows us how we can harness the power of the internet to form and lead our own tribes. Tribes also advocates the universal need for change and leadership, so we can grow as a company or as a society.

Seth Godin is an American author, entrepreneur and marketer, as well as the most successful business blogger in the world. He has published more than 10 international bestsellers in over 35 languages. His other books include Purple Cow, All Marketers Are Liars and Linchpin.

• Anyone who wants to create a movement to change the status quo
• Anyone interested in the latest marketing concepts
• Anyone who wants to learn how to be a great leader