Unreasonable Hospitality
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Unreasonable Hospitality

Will Guidara

The Remarkable Power of Giving People More Than They Expect

★ 4.4 (423 Ratings) ◷ 15 Minutes ☰ 7 Sections ◉ Text + audio
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About this content

Unreasonable Hospitality (2022) illustrates how surpassing expectations can take your service-based business to the next level. Through a collection of anecdotes and firsthand experiences, it imparts valuable insights into customer service, as well as employee management.

About the author

Will Guidara is a restaurateur who formerly co-owned New York City–based restaurants Eleven Madison Park and NoMad. He’s also an author and speaker, and together with Swiss chef Daniel Humm, received the 2016 Food Innovator Award from Wall Street Journal Magazine.

Who might enjoy this content?

  • Hospitality professionals
  • Anyone in the service industry
  • Business owners and leaders

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